Amaranth Deep Purple
HEX: #AB274F | Modern Palette
Color Specifications
#AB274F
171, 39, 79
341°, 77% ,67%
0, 77.19, 53.8, 32.94
About Amaranth Deep Purple
Amaranth Deep Purple (#AB274F) is a color with RGB(171, 39, 79) and HSL(341.82°, 77.19%, 67.06%). It is commonly associated with Energetic, Playful moods. In design, it fits Vivid, Warm styles and is suitable for Text, Button, Accent. Its complementary color is #27AB83, which creates strong contrast. Its triadic palette includes #4FAB27 and #274FAB. The name comes from ἀμάραντος (amárantos) (Greek).
- HEX: #AB274F
- RGB: 171, 39, 79
- HSL: 341.82°, 77.19%, 67.06%
- Mood: Energetic, Playful
- Style: Vivid, Warm
- Use case: Text, Button, Accent
- Complementary color: #27AB83
- Triadic colors: #4FAB27, #274FAB
- The name comes from ἀμάραντος (amárantos) (Greek).
Live Components
Color Palettes
Amaranth Deep Purple #AB274F is used in Monochromatic, Neutral + Accent, Analogous, 3 + 1 + 1 palettes, giving designers ready-made combinations for backgrounds, surfaces, accents, and interface elements.
Color Harmonies
Amaranth Deep Purple #AB274F pairs with #27AB83 as its complementary color, and #4FAB27 and #274FAB in triadic combinations. These harmony relationships help create balanced color combinations for UI, branding, and design work.
Frequently Asked Questions
Name, History & Etymology
History
The term 'amaranth' itself comes from Greek mythology, referring to an imaginary flower that never fades. This concept was later applied to real plants of the genus Amaranthus, many of which have vibrant, long-lasting red or purple flowers or foliage. As a color name, 'amaranth' typically describes a reddish-rose or purplish-red hue. The addition of 'Deep Purple' specifies a darker, more intensely purple variant of this general color family. Color names often evolve from natural objects, and the enduring quality of amaranth plants likely contributed to its adoption as a color descriptor.
First Recorded Use
The word "amaranth" entered English in the 16th century, referring to a mythical flower that never fades, and later to actual plants of the genus Amaranthus. The specific color name "Amaranth" as a distinct shade is more modern, likely gaining traction with standardized color systems.
Cultural Associations
Amaranth plants have significant cultural importance in various parts of the world. In ancient Aztec civilization, amaranth was a staple food and held sacred significance, used in rituals. Today, it is still cultivated for its nutritious grains and leaves. The color 'amaranth' itself, particularly the deeper purple shades, can evoke feelings of royalty, luxury, mystery, and sophistication, similar to other deep purples. Its association with an 'unfading' flower can also subtly suggest endurance or timelessness.
Code Snippets
/* Background */
.element {
background-color: #AB274F;
}
/* Text */
.element {
color: #AB274F;
}
/* Border */
.element {
border: 1px solid #AB274F;
}/* Linear gradient to complementary */
.element {
background: linear-gradient(
to right,
#AB274F,
#6AECC5
);
}
/* Radial gradient */
.element {
background: radial-gradient(
circle,
#AB274F,
#6AECC5
);
}// SCSS variable
$amaranth-deep-purple: #AB274F;
// With RGB channels (useful for rgba() usage)
$amaranth-deep-purple-r: 171;
$amaranth-deep-purple-g: 39;
$amaranth-deep-purple-b: 79;
// Usage
.element {
background-color: $amaranth-deep-purple;
color: rgba($amaranth-deep-purple-r, $amaranth-deep-purple-g, $amaranth-deep-purple-b, 0.8);
}